December 1st marked the opening of a new Lulu Lemon store in St. John’s, NL on Water Street downtown.
Yoga moms with tots in strollers lined up outside the door, clogging the street and causing weekend weary hipsters to have to step off the sidewalk to bypass the crowd on their way to get their uber coffees from Coffee and Company.
By 4 pm, the line up was mostly indoors as shoppers stood in line patiently waiting their turn to pay for yoga inspired pants from consumer heaven.
Before the word yoga came to mean an adjective for a fashion style, yoga was a spiritual practice in which practitioners used deep breathing, stretching, physical postures and meditation to become “awake” and in touch with their “true selves.” The enlightened state that spiritual followers aspire to is one in which the practitioner is free from superficial desires and attachments, and thus becomes peaceful – or – “at one with what is.”
In fact Yoga was introduced to the West in the late 19th century by Swami Vivekananda, who believed that yoga could save us new world inhabitants from the “sharp claws of the monster of materialism.”
I have my eye on the cutest hoodie ever.